DownEast Home™ Privacy Notice

DownEast Outfitters, Inc., a Utah Benefit Corporation, dba DownEast Home™

DownEast Home™ strives to provide quality products that positively impact our customers' lives. One aspect is our respect for your personal information. This Privacy Notice applies to personal information we collect in connection with the products and services we offer, and the Notice describes how and why we collect, use, and share the personal information relating to our websites, applications, other online platforms, and customer service.

By using our websites, social media, or customer service, you agree to our processing of personal information for the purposes stated in this Notice. If you do not agree with our collection, use, or sharing of personal information, please do not use the site or our applications.

From time to time, DownEast Home™ may offer new services. New services will be subject to this notice unless the services change the way we collect, use, or share your personal information. If the new services change our privacy practices, we will update this notice.

For purposes of this Notice, we use the terms “Company,” “we,” “us,” and “our,” or similar terms, when referring to DownEast Home™.


Personal information is information that can be used to identify you directly or indirectly. Personal information is collected to provide our users a quality, customized experience. You are not required to provide Home Avenue™ with any requested information; however, many products or services may not be available if we do not collect specific personal information elements. With the exception of payment information, we avoid the collection of sensitive personal information.

You may adjust your browser to limit or refuse cookies or to alert you when cookies are being sent. If you disable cookies, however, the full functionality of some our webpages may not be available to you.

Direct Collection

The Company collects the personal information you voluntarily disclose when you interact with our services, e.g., create an account, request information, contact us, download software, participate in promotional communications, or purchase products and services through our platform. The types of personal information requested will relate to the purpose of its collection. Examples of requested information may be grouped into the following categories:

Identifiers and Contact Information: first name, last name, title, username, password, mailing and billing addresses, email address, phone numbers, contact preferences

Financial and Transactional Information: payment (card or bank) information, products or services purchase information, delivery information, purchase history, feedback, requests, survey responses

Indirect Collection

The Company has a legitimate interest in understanding how consumers use its website and mobile applications. We may collect certain information automatically through the use of Cookies and/or Internet Protocol (“IP”) address tracking. In general, this information is used to deliver and optimize online content, personalize content, enable faster checkout, and/or recognize you across multiple devices.

Examples of requested information may be grouped into the following categories:

Technical Information: information relating to your login, browser and browser plugins, operating system, platform, internet service provider, internet protocol (IP) address, time zone, other necessary website accessing technologies

Usage Information: Use and journey through websites and applications

As part of the Usage Information, personal information may be collected through third parties. This information may be collected by related business partners, social media sites, marketing platforms, other of our affiliates, companies that provide supplemental information about you (e.g., data aggregators), ad-tech companies, and others (family, friends) who provide us your personal information, as they share a product, service, or promotion with you.

We may utilize Google Analytics, a web analysis service, to better understand your use of and journey through our websites, applications, and services. Google Analytics collects and reports information such as how often users visit a website, what pages they visit, and what other sites they previously visited. Google uses the data collected to track and examine the use of the websites, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the websites to contextualize and personalize the ads of its own advertising network. Google's ability to use and share information collected by Google Analytics about your visits to the Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. To opt out of the Google Analytics advertising features outlined above, follow the instructions at Google Analytics Opt-Out. Facebook Pixel and HotJar may also be utilized as analysis and feedback tools.


We may share some or all of your personal information within our organization, including with our affiliates, and with our third-party service providers for the benefit of our organization, including affiliates, and will use the information in a manner consistent with this Privacy Notice. We will not share your information with any third party outside of our organization, other than the service providers who are necessary to comply with a law or fulfill your request, e.g., payment platforms, product delivery, in connection with enhancing user experience, improving product recommendations, or performing analytics data review. We may engage such third-party service providers in connection with these efforts on behalf of our organization and affiliate organizations. We do not allow our service providers to use your personal information other than to process your information for its specific purpose(s).

The Company uses and shares your personal information only for specific and limited business purposes. For example, information may be used by our organization or shared with third-party contractors who perform services for us or our affiliates to:

  • Communicate information
  • Personalize and improve services
  • Understand user interests
  • Handle and answer inquiries
  • Authenticate the identity of individuals
  • Process a purchase or transaction
  • Process payments
  • Process returns or warranty claims
  • Perform contractual agreements
  • Comply with legal or regulatory obligations
  • Perform a related business operation
  • Control information
  • Improve the functionality of our websites
  • Understand and assess the interests of consumers
  • Provide product recommendations and targeted advertising
  • Measure advertising effectiveness
  • Secure online processes
  • Data Analytics

Legitimate interest for processing your personal information may be used, for example, to assist in the performance of a service, contract, or to improve a service. It will be limited to the purpose of achieving the legitimate interest. We assure you that if legitimate interest is used as a ground for processing your personal information, we will keep a record of this, and you have the right to ask for this information. This ground does not outweigh your rights as an individual and will be limited to purposes of achieving a legitimate interest.

We also may process or disclose your personal information in the performance of a contract as well as when we have a legal or regulatory obligation, e.g., official investigations, tax obligations, financial reporting. For example, a court order or a subpoena may require us to process personal information for a particular purpose.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this Privacy Notice.

California residents may review our California Privacy Notice for additional information sharing and use disclosures.


Your personal information may be analyzed to build online searching and buying behaviors profiles. This helps us better understand your interactions with our brand communications.

In addition, the Company processes some personal data using automated means, where no human decision-making is involved, such as the collection, use, and sharing of your personal information for the following: payment processing, order status updating, promotions, subscriptions, and targeted advertising.


The Company does not design our websites to appeal to children, nor are they directed at children under 13. We do not knowingly collect personally identifiable information from persons under the age of 13, and we strive to comply with the provisions of COPPA (The Children's Online Privacy Protection Act). If you are a parent of a child under 13, and you believe that your child has provided us with information about themselves, please contact us at


Personal information is retained to provide quality services such as a product guarantees, warranty services, financial obligations, etc. If you live outside the United States (U.S.), you understand and agree that your personal information will be transferred to and stored in the U.S. EU Customers: We must inform you that there are risks associated with data transfers, and we rely on derogations for specific situations, GDPR Article 49.

Personal information is kept one year after Home Avenue™ is released of all legal, financial, and reporting retention requirements.


Your personal information is important to us, and we will take reasonable and appropriate measures to protect your information. Although we cannot guarantee the security of your personal information, we implement technical, administrative, and physical controls to protect your information from unauthorized disclosures, misuse, or modification. These controls include restrictive access controls, vulnerability management, incident management, and employee training. Moreover, we expect the same level of data protection from the external third parties with whom we share your personal information.

To further the reduce the risk to your personal information, we encourage you to protect your UserIDs and Passwords and to always use caution with your online interactions.


With very few exceptions, you have choices regarding your personal information. You have the right to:

  • View the personal information we have collected
  • Access a copy of your personal information in portable format
  • Edit or correct any personal information
  • Delete any personal information
  • Restrict the collection or processing of certain personal information
  • Restrict the use of your sensitive personal information
  • Restrict the storage of your information longer than necessary

You may also opt-out of our marketing communications. Please understand you will continue to receive non-marketing or transactional messages from us, such as account messages and inquiry responses.

Additionally, you may opt out of any future contact with us or exercise your data rights by contacting us via the following methods at any time:

Email address:
Toll-Free Phone Number: +1 800.337.3076

The Company will not discriminate consumers exercising one or more of these rights.


We do not respond to or honor “Do Not Track” signals or similar mechanisms transmitted by web browsers.


By adjusting the settings on your mobile device, you may control the location-based collection and use of your personal information through our mobile applications. If location permissions are restricted, we may continue to approximate your location based on other information you have agreed to provide. You may opt-out of all location-based information collection by uninstalling all of our mobile applications from your devices.


See our California Privacy Notice.


Lastly, for your convenience, links to external party websites may be provided on our webpages or applications. This Privacy Notice does not apply to, and we are not responsible for, the privacy practices of any external companies or organizations that we do not own or control. Therefore, you are encouraged to read the privacy notices of each linked site.

This Privacy Notice was last updated 4 April 2022. Please check periodically for updates.

For additional information, please see our Website Terms of Use